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THE ROOTS OF WHAT WE DO
Elegant Roots didn’t come about through a lot of market research and analysis and all that rot. We’ve never had some master plan for taking over the world through selling insulated garden pot covers (though if you have one, we wouldn’t mind hearing it). Instead, our business simply grew out of our love of gardening.
A little while ago, we were living in Redding, CA. It’s a gorgeous place with a rich history, but the summers there can get pretty hot. This heat can be especially brutal on your plants, as we found out one year.
We had some vegetable plants in our garden, which we kept in the standard black plastic pots. Everything seemed fine until we went to transplant them. When we took the plants out of the pots, we could see that the roots on the sides facing the sun had all been burnt. A most unpleasant surprise, as you can imagine!
OUR GARDEN POT COVER
What happened next planted the seed of Elegant Roots. We made an insulated cover and put it on one of our pots. Then we left it out in the sun along with an uncovered one. After a while, we checked the temperature of the soil in each pot.
We were pretty thrilled by what we found. The temperature of the uncovered pot’s soil was 140 degrees. The covered pot’s soil, on the other hand, was only 84 degrees.
It was an amazing difference. And it sent us off on our journey.
BEAUTY FOR ALL SEASONS
Today, Elegant Roots makes special home/outdoor décor products for every season of the year. Our pride and joy are our durable, attractive outdoor garden pot covers. They’re made from waterproof fabric that’s tougher than anything you’ll find anywhere else.
HELPING OTHERS FLOURISH
Elegant Roots takes pride in helping people flourish beyond the garden too. Each month, we donate a portion of our income to a cancer charity. If you’d like us to donate to a particular charity one month, please feel free to send us a message through our Contact.